Hallmark Carehomes
Hallmark Care Homes MD Avnish Goyal Appointed Chair Of Care England

28 January 2015

Hallmark Care Homes MD Avnish Goyal Appointed Chair Of Care England

Managing Director of Hallmark Care Homes Avnish Goyal has been elected as the new Chair of Care England – the leading representative body for independent care services in England.

Avnish, also a founding trustee of the Care Workers Charity, has been associated with Care England, and its predecessor body ECCA, for over five years and is a well-known figure within the social care sector. Avnish’s passion and commitment to making a positive difference to the lives of older people has helped raise the profile of older people’s issues across the country. As a respected leader in the sector, Avnish continues to contribute to a number of important areas which help shape the care industry as a whole.

Avnish Goyal

Avnish Goyal, Managing Director of Hallmark Care Homes


As chair, Avnish will help move the agenda forward for delivering high quality care services by working with the board and members to influence the policy makers by driving new ideas and thinking.

Avnish said, “I am delighted that the Board have chosen to elect me as the Chair of Care England and I am looking forward to working closely with the Chief Executive Martin Green over the coming years. This is a period of major change and I am excited to be able to play my part in helping shape the future of the care sector”.

Professor Martin Green OBE said, “We are delighted with the appointment of Avnish as Chair and are very much looking forward to working with him over the coming years.”

What is Care England?
Care England is a representative body for independent care services in England. Working on behalf of small, medium and large providers, Care England speaks with a single unified voice for both members and the whole care sector.

What does it do?
The aim of the body is to create an environment in which care providers can continue to deliver and develop the high quality care that their communities require and deserve. Care England is at the forefront of the national policy agenda and so it is ideally placed to put forward not just the views of its members but also those of the whole care sector.

What are the plans for 2015?
Care England is working to promote and protect high standards for all care providers and users. Below is a summary of the body’s aims for this year:
• Monitor and continue to work in co-production with CQC as it introduces the re-launch of a Quality Ratings Scheme

• Continue to build relations with NHS England

• Continue to promote the ‘National Care Home Open Day’ following the huge success of 2014’s event

• Continue to promote the Prime Minister’s Challenge on Dementia and obtain more signatories to the Care & Support Compact

• Work to promote the Dementia Pledge to care providers

• Wnsure there is proportionate regulation across the social care sector

• Continue to lead on piloting volunteering programmes in care homes