Hallmark Carehomes
All you need is hugs!

27 September 2017

All you need is hugs!

Hallmark Care Homes will spread a bit of love on Wednesday 4th October by taking part in our annual company-wide event, Hug Day.

Hug Day encourages physical interaction between residents, family and team members to celebrate the comfort and happiness that a simple hug can bring.

The event is individual to each home and its residents, and to support this stickers are circulated to all homes in advance and those residents who want to take part and have a hug will wear one for the day.

Since its launch in 2006, Hug Day has been an important date in the Hallmark Care Homes calendar of events. Our team members hug our residents throughout the year and they regularly arrange activities which encourage physical interaction however, Hug Day allows us to create a much bigger impact. It’s an opportunity for our team members, residents and relatives to create lasting bonds and celebrate how much we care.

This year, our homes have persuaded members of the local community to get involved in our activities throughout the day and help us spread the love.

From a teddy bear picnic to organising an operatic singer to perform, each of our homes has pulled out all the stops this year to ensure that the residents have a fun-filled day.

The team at Regency House, our care home in Cardiff will be dressing up for the occasion and have arranged for a photo booth to be at the home. Meanwhile, team members at Ty Enfys, our care home in Cardiff and Kew House, our care home in Wimbledon have organised for a local school and nursery to visit their homes to take part in teddy bears picnic and enjoy tasty treats from a chocolate fountain.

To join in on the fun, Den Wright, Hallmark Care Homes Minibus Driver will doing a tour of our homes in Essex, Ipswich, Brighton, Royal Tunbridge Wells and Wimbledon on the day giving out chocolate hearts to residents and hugs left, right and centre!

Avnish Goyal, Managing Director of Hallmark Care Homes and Chair of Care England said: “Hugging is often discouraged in care homes and this shouldn’t be the case as hugging is natural and it is very therapeutic. Hugging decreases stress, it increases well-being and it makes people happy.

“We are expecting a great turn for our Hug Day activities this year and we are looking forward to once again celebrate how much we care.”

Hugging has many benefits, please see below an infographic detailing just some of them.

Hug Day 2017

For a full list of the homes activities on the day please contact your nearest Hallmark care home to find out more and RSVP.