Role summary


Customer Relationship Manager ( Sales Manager)



Name of home

Lakeview Care Home

Number of hours


Closing date

02nd August 2019

Contract type

Permanent - Full Time


Very Attractive / Basic Salary negotiable plus excellent commission structure

Contact details

Mark Hollis

Job details

Join Hallmark Care Homes at this exciting time of expansion. We are seeking a Sales Manager to be based at Lakeview , Lightwater , Surrey . The position will have dual responsibility for generating sales also at Alexandra Grange , Wokingham , Berkshire

Job Purpose

The Customer Relationship Manager is responsible for sales activity, working with the management team to ensure occupancy and average weekly fee rates are met in line with budget expectations.  The Customer Relationship Manager will lead on local networking activity to develop and maintain strong relationships with referral sources.  

Your friendly amiable approach will support, empower and coach the team to deliver a positive customer experience and

lead on sales training to ensure that all team members have correct skills to understand the Hallmark sales process and to build positive relationships with regular communication with residents, relatives and external stakeholders.  Your prowess will aim to meet revenue targets as set out in the budget with a strong focus on the private fee-paying marketplace.  All sales enquiries are tracked and monitored through initial enquiry to the final decision and recorded on our lead management CRM system (Caresys).

The Customer Relationships Manager will work closely with the General Manager to review sales and marketing activity against agreed KPI’s and ensure all reporting internally and externally is completed accurately and on time. You will support the resident Move in Process, ensuring that the experience is positive and all required moving-in documentation and finances are completed prior to admission. Your marketing expertise will be instrumental in the development of the homes sales and marketing plan which will include organising a networking programme to drive lead generation, PR opportunities and hosting events with the objective to convert sales opportunities


Qualifications:  Degree level education (desirable)



•             An evident career pathway in  Sales and Marketing 

•             Proven track record in a business to customer(B2C) sales environment with a consultative empathy approach

•             Ideally sales experience in the Healthcare / Leisure / Financial services sector or similar


Skills and Knowledge

•             Strong leadership and management skills

•             Excellent written  and verbal communication skills

•             Knowledge of care homes (Desirable)

•             Microsoft Office applications – Excel, PowerPoint, Word, Outlook, Explorer (plus other sales/marketing IT tools)

We continue to reward our staff with competitive salaries and a number of employee benefits including. 

  • Enthusiastic and motivated colleagues
  • 33 days holiday (inc bank holiday)
  • Excellent Induction training
  • Ongoing career training and progression
  • Optional health care plan
  • Fantastic discounts and offers on over 450 high street/ online retailers.
  • Workplace Pension
  • Life Assurance Scheme

If you are interested in joining and contributing to the success of  our proud Hallmark Team, please apply below

Apply now