Role summary


Customer Relationship Manager ( Sales Manager)



Name of home

Anisha Grange Care Home

Number of hours


Closing date

31st December 2019

Contract type

Permanent - Full Time


Very Attractive / Basic Salary negotiable plus excellent commission structure ( OTE 55K circa)

Contact details

Matt Eaton

Job details

Join Hallmark Care Homes at this exciting time of expansion. Following internal promotion , we are  seeking a Sales Manager ( Customer Relationship Manager) to be based at our award winning Anisha Grange Care home, Billericay , Essex 

Anisha Grange is a multi-award winning care home with an “ Overall Good” CQC rating in Billericay, Essex, providing residential care, nursing care and dementia care. 
It has been been applauded in national newspapers for its community involvement and beautiful gardens and has even featured on a BBC One documentary with Terry Wogan.
Its award-winning specialist dementia environments are designed specifically to enhance the quality of life of residents, offering stability, reassurance and familiarity

Job Purpose

The Customer Relationship Manager is responsible for sales activity, working with the management team to ensure occupancy and average weekly fee rates are met in line with budget expectations.  The Customer Relationship Manager will lead on local networking activity to develop and maintain strong relationships with referral sources.  

Your friendly amiable approach will support, empower and coach the team to deliver a positive customer experience and to

lead on sales training to ensure that all team members have correct skills to understand the Hallmark sales process and to build positive relationships with regular communication with residents, relatives and external stakeholders.  Your prowess will aim to meet revenue targets as set out in the budget with a strong focus on the private fee-paying marketplace.  All sales enquiries are tracked and monitored through initial enquiry to the final decision and recorded on our lead management CRM system (Caresys).

The Customer Relationships Manager will work closely with the General Manager to review sales and marketing activity against agreed KPI’s and ensure all reporting internally and externally is completed accurately and on time. You will support the resident Move in Process, ensuring that the experience is positive and all required moving-in documentation and finances are completed prior to admission. Your marketing expertise will be instrumental in the development of the homes sales and marketing plan which will include organising a networking programme to drive lead generation, PR opportunities and hosting events with the objective to convert sales opportunities


Qualifications:  Degree level education (desirable)



•             An evident career pathway in  Sales and Marketing 

•             Proven track record in a business to customer(B2C) sales environment with a consultative empathy approach

•             Ideally sales experience in the Healthcare / Leisure / Financial services sector or similar


Skills and Knowledge

•             Strong leadership and management skills

•             Excellent written  and verbal communication skills

•             Knowledge of care homes (Desirable)

•             Microsoft Office applications – Excel, PowerPoint, Word, Outlook, Explorer (plus other sales/marketing IT tools)

We continue to reward our Team Members with competitive salaries and a number of  benefits including. 

  • Enthusiastic and motivated colleagues
  • 33 days holiday (inc bank holiday)
  • Excellent Induction training
  • Ongoing career training and progression
  • Optional health care plan
  • Fantastic discounts and offers on over 450 high street/ online retailers.
  • Workplace Pension
  • Life Assurance Scheme

If you are interested in joining and contributing to the success of  our proud Hallmark Team, please apply below

Apply now