At Hallmark Luxury Care Homes, exceptional care starts with exceptional people – and now, our people have a uniform to match.
We are proud to unveil a brand-new uniform for our entire workforce, thoughtfully designed in direct consultation with our team members. Created by PCL Corporate Wear, the new uniform is the result of over a year of collaboration with more than 1,300 team members, bringing insight from across the business to create garments that truly support the demands of working in a care home environment.
This investment reinforces Hallmark’s commitment to its people, recognising our teams as the foundation of the award-winning care we deliver every day.
Nye Brown, CEO of Hallmark Luxury Care Homes, said: “Our teams are the fabric of our organisation. They bring skill, compassion and dedication to their roles every single day, and they deserve a uniform that works as hard as they do. This wasn’t about imposing a design, it was about listening, learning and creating something together that genuinely supports our people in their daily roles.”
Designed through structured consultation, feedback sessions and wear trials, the uniform has been shaped by team members across the business to ensure it supports the physical, practical and emotional demands of long shifts and close-contact care.
A team member at Hallmark Henley Manor Mercy Mugohzi added: “We talked a lot about comfort, movement and pockets, the things that really matter on along shift. Seeing that feedback reflected in the final uniform makes you feel listened to and valued, and it genuinely supports you to do your job well.”
The uniform has been designed to cater for a wide range of roles across Hallmark’s care homes, including care, nursing, gardening and maintenance, hospitality, wellbeing and reception teams, while maintaining a consistent and recognisable identity.
Operations Director at Hallmark Luxury Care Homes, Nick Banister-Dudley added: “How our people feel at work matters. By involving the teams directly in the design process, we’ve created a uniform that supports comfort, confidence and pride reinforcing that our team are central to everything we do.”
Insights gathered during the consultation process also highlighted the importance of team presentation from a resident perspective, with residents and families valuing clarity, professionalism and ease of identifying roles at a glance.
Key features of the uniform include:
- Moisture-wicking, breathable fabrics with stretch and a thoughtfully designed pocket system
- Colour differentiation to help residents, relatives, and teams easily identify roles and levels of seniority
- Crease-resistant, easy-care fabrics designed for frequent washing and long-term colour retention
Rolling out this month across all 22 Hallmark luxury care homes, the new uniform will support a clear, professional presence while prioritising the comfort, confidence, and wellbeing of our care teams – the heart of Hallmark.
