Meet Our Integrations Manager, Ian Cole

10th September, 2025

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Ian Cole the General Manager of Willingdon Park Manor

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Following a record-breaking year with exceptional results, two new home openings, and a care home acquisition in Wales, our newly promoted CEO, Nye Brown, is determined to take Hallmark to new heights with an ambitious growth plan.

Hallmark is now looking to acquire an additional ten care homes and is actively seeking opportunities to lease or purchase existing trading homes. This marks a significant shift in strategy, as Hallmark has long been renowned for designing and building its own award-winning care homes. To support this expansion, a dedicated Integrations Team has been established to help newly acquired homes settle smoothly into the Hallmark family.

We recently caught up with newly appointed Integrations Manager, Ian Cole, to hear about his journey so far. Ian previously held General Manager positions at both Hallmark Maycroft Manor and Hallmark Willingdon Park Manor.

Tell us a bit about your new role at Hallmark.

I am the Integrations Manager for the new team formed in May 2025, marking an exciting new chapter in Hallmark Luxury Care’s journey to deliver outstanding, person-centred care to every resident, every day. My role is to support the team through onboarding and guide the transition following Hallmark Luxury Care’s acquisition of the new homes.

What do you enjoy most about working in the integrations team?

I am honoured to be part of this important phase for Hallmark Luxury Care Homes. Guided by our values, our unwavering priority is to provide the compassionate, high-quality care that Hallmark is renowned for, while supporting our teams, residents, and families.

We will achieve this by aligning policies, investing in training, and strengthening governance to support the infrastructure of each home. This will enhance safety, consistency, and communication across our communities while preserving the unique character and strengths of each individual location.

 

Each home will maintain its familiar environment and dedicated team, now strengthened with additional resources and support from our Integrations Team.

The Integrations Team will serve as a clear point of contact for families and residents, providing a unified approach to communication while driving improvements in safety and quality.

Robust policies, supported by our award-winning training programmes, will ensure ongoing professional development, stronger support for our care teams, and a focus on the wellbeing of every team member, from General Managers and all crucial support team.

As we integrate new homes, we remain mindful of the existing communities at the heart of our work. Every development will be implemented with care and consideration, ensuring that each home continues to thrive as part of the Hallmark family.

What are your goals for the future in your role?

The Integration role presents many exciting opportunities, both for the team collectively and for me personally. It encompasses every aspect of the day-to-day running of a home, with a core focus on ensuring the highest standards of quality care and safety for all residents. Alongside this, it supports team engagement, fosters a positive workplace culture, and encourages career progression, all while helping to strengthen team retention.

A key part of the role is driving governance and compliance, using the latest innovations and a commitment to continuous improvement to protect residents’ safety, wellbeing, and quality of life. Digital transformation and information governance play an equally vital role, ensuring accurate care records and providing a holistic view of each resident’s needs. This approach not only promotes wellbeing and meaningful engagement for residents but also enhances the overall experience for both residents and their families.

All of this is underpinned by careful financial planning and operational excellence, enabling each home to strengthen its community engagement and reputation while continuing to thrive as part of the Hallmark family.

How do you feel about Hallmark’s plans for growth?

I am truly excited to see Hallmark Luxury Care Homes continuing to grow since I first joined in 2012. Hallmark has always been at the forefront of innovation, consistently pushing the boundaries of care for the benefit of both our residents and the dedicated team members who work within the organisation. I am proud to be part of that journey and that team.

 

 

Planting Seeds for Future Growth